With UK publisher Eidos’ being taken over by Japanese powerhouse Square Enix (in a move I personally never saw coming and still boggles my mind) the questions now center around what the heck Squenix is going to do with all of their new IPs. Many of which aren’t exactly profitable given Eidos’ current situation. When asked about the possibilities of future cross-developer collaboration, Eidos CEA Phil Rogers says in a Gamasutra interview, “certainly, we look at the broad exploitation and management of IP expertise at Square Enix, so the potential to further IPs in that direction is quite clear.”
Key word? “Exploitation.” Did he even realize he said that? Did he realize how stupid that was? But I guess it is a breath of fresh air with a publishing executive openly admitting his main goal is to ‘exploit’ his properties. Still, it’s rather weird knowing there’s a possibility of a Japanese developed Tomb Raider or UK developed Square RPG.
So, when can I expect my leather and belt buckle emblazoned Lara Croft?